Writerly■

Led the rebranding and redesign of Writerly – a content marketing agency that create outstanding outcomes for businesses.

Role

Web designer

Tools

Figma, Adobe Illustrator, Canva, WordPress

Industry

SEO, Content marketing, Digital agency

In this page

  • Overview
  • Problem statement
  • Preliminary work
  • Branding Identity
  • Prototypes

Overview.

Writerly is a team of two, with diverse professional backgrounds. We’re united by our flair for content, and desire to leverage content marketing for professional services everywhere!

The goal of the project was to give Writerly a new Brand Identity and website that will show professionalism & trust with its growing clientele.

Problem statement.

Writerly’s old logo and website were dated and lacked the youthful & creative elements of the agency. The website was also lacking some pertinent features like a portfolio & an exhaustive list of its services. We were going to solve this with the redesign.

Preliminary work.

I started the project by taking stock of all the contents of the current website and the logo. I then had a series of clarity meetings with the founder on the features list to help formulate the sitemap.

Brand Identity.

After brainstorming & research, the brand identity designer came up with a simple & timeless brand identity, making use of the old logo colors.

Prototypes.

Style Guide

Prototypes